Roeland Park

Cape Town, South Africa

A contemporary, industrial-inspired headquarters designed for a leading national broadcaster.
8 Bellwood Cape Town

Roeland Park

For this 12,000 sqm, 7-storey office block designed for a leading TV broadcaster, e.tv, we provided a complete design solution encompassing architecture, interiors, and soft furnishings. Each floor was uniquely themed with a distinct colour palette – red, blue, yellow, and purple – helping to define departmental identities and foster visual interest throughout the building. The interior design embraces a modern industrial aesthetic, featuring exposed services, polished concrete floors and bold, painted wayfinding graphics. A neutral base allows the vibrant accent colours to stand out, creating a dynamic and functional workspace that reflects the creative energy of the broadcast industry.

The interior concept was driven by the station’s strong connection to its origins in the historic Longkloof building. That early industrial setting had played a formative role in the organisation’s identity, informing the brief for an aesthetic that would carry a sense of nostalgia while supporting a technologically advanced future. This narrative is expressed through a carefully balanced material palette: bagged and painted brick walls, raw concrete ceilings and revealed servicing juxtaposed with sleek finishes and contemporary detailing. Together these elements create an environment that feels both grounded and forward-looking.

Spatially, the building is organised as a vertical stack of clearly defined layers, each responding to the operational needs of the departments housed within. Internally, open-plan workspaces and collaborative areas are interwoven with enclosed studios, meeting rooms and technical facilities, ensuring the building functions as efficiently as it appears. The interplay between robust industrial materials and refined modern insertions reinforces the theme of evolution — a space rooted in the broadcaster’s past yet fully aligned with its ambitions for the future.

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Project Details

  • Location: Gardens, Cape Town